Climate smart and Sustainable


The largest potential in reducing the environmental footprint is achieved by extending the lifetime of a product. 

We obviously want our children to have the best, and that includes high-quality, seasonal clothing in good design. Since children are growing so fast it becomes extremely wasteful to buy new clothes all the time.

 

Did you know that a newborn grows on average 5 sizes during their first year?

There are many garments that are used only for a short period, and buying new is a major and unnecessary resource consumption. We want to change that by offering high quality clothing that can be used for a longer period of time.

 

We, the consumers, can make a difference. Demand high quality clothes that are made to last. And we as a company build an online platform that makes the reuse of baby clothes sustainable.

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ENVIRONMENTAL IMPACT

According to the Danish Fashion Institute (2013), fashion is the world's 2nd most polluting industry, second to oil. 25% of chemicals produced worldwide are used for textiles and the industry is often noted as number two polluter of clean water - after agriculture.

The WWF stated that "it can take 2,700 liters of water to produce the cotton needed to make a single t-shirt". This is a big strain on the nature in countries and areas with water shortage.

 

Cotton also accounts for 11% of all pesticides used every year, even though the area of production only covers 2,4% of the world's arable land.

 

The most dominant life cysle stage is fabric production (comprising weaving/ knitting etc. and treatment of fabric), representing 33% of total life cycle greenhouse gas emissions.

 

Unfortunately: every Swede buys every year 15 kilograms of clothes, of which 8 kilograms are thrown away. 95% of those can be recycled.

 

So, why wasting finite ressources or expensively produced raw materials such as cotton? This is not necessary, as high-quality baby clothes can be re-used several times.